|
1.How does the program work?
During the summer months (May-September) we place books in luxury hotels, retailers and deliver to VIPs in the Hamptons and the tri-state area. We then promote the books in the media, social media, and to our database. 2. What kind of books will you accept? Our books are carefully vetted. We want to make sure they are appropriate for the luxury hotel guests. Once we vet them the hotel has the final approval. We love fiction, non-fiction, memoirs, childrens/teens/YA, business, and lifestyle books. 3. I am a speaker and author, how will this help me? Why wouldn't you want to have your book be in the suite/room where the person who can hire you is staying? Why not be on his/her bedside table? Your book should be selling you and your workshop/product etc. Why not take advantage of our media opportunities? 4. How many books do you need? Each hotel has a different requirement. the amount ranges from 50-500. The rate for insertion into our program remains the same regardless of the qty of books submitted. 5. Do you work with anyone who has a book? We work with all major publishers, indie-publishers, and authors. If a book is not a bestseller, we will make a decision based on a number of factors before we send it to the hotel for approval 6. Do you guarantee press? While we are not the editors of the media, our company has a long standing relationship with all of our magazines. We have always been successful in our press outreach. We generally receive around 25 million media impressions every month. Check out our media. A number of our hotel partners are proactive with pushing out our titles to their guests through social media and eblasts. 7. What is the ROI? What to expect from the program. If you are speaker, and you are in the hotel suite/room, you are that much closer to being in his/her vision. This is a marketing program. We are not selling anyone's books (that's the job of a book-seller). Our job is to bring attention to a book through a variety of ways. Placing books into the hands of influencers at hotels, placing the book in magazines through giveaways and reaching millions of people and direct marketing the books to our private database and social media.. We have seen books experience a surge of activity. We leave the collection of stats up to each author and publisher. Our clients (publishers) have been working with us for 16 years and they are back again this year. Our authors and publishers are thrilled and excited to know that their titles are getting a tremendous amount of attention. High exposure for reason rate. 8.What are your rates? Best to contact us Jane@BedsideReading.com 9. What is the downside to doing this? Being an author is a business, or a chef or an owner of a product can be quite an investment. We recommend that you do hire a PR team ( we will give you recommendations of you wish), However, we feel that there are so many books published, products being launched, each year and you have so much competition, you need to be as proactive as you can to stand out, We believe our program is an inexpensive option to get noticed. The "downside" if you do nothing with our media exposure, than you are not taking full advantage of what we do. If you want our Marketing handbook (created for authors), please ask! Jane@BedsideReading.com 10. Who can receive the bag? Anyone can get the bag. However, we target residents from almost every major Hampton town as well as residents from New York City, Westchester and New Jersey. We also hand-deliver gift bags to select members of the media and influencers. 12. How does someone reserve a bag? Click here, and you can reserve a bag. Once the bag is ready, we will email the recipient and tell them where in the Hamptons to pick it up. If necessary, we will ship it (there will be a S&H charge). 13. Does it cost anything to get a bag? The year we lost our warehouse, due to a new law not allowing companies like mine to work directly on-site with our ARI-CT.org. We agreed to add another partner, we work with Convenant House - they help the homeless and for the first time we are integrating both companies to fulfill our summer program. The new rate of $11.99 will go to offset the cost of fulfillment & handling. Is the fee fair? We think so, as you will be giving you a minimum value of $100+ of the summer's best books each time we deliver. 14. How can I place a product in the bag? Please contact us to explain the program, schedules of deadlines for product delivery and rates. Once your product is accepted we will send you the appropriate and necessary information. 15. Where do I ship the product? TBA 16. When are products due at the warehouse? We prefer all products to be sent 10 days before the weekend date. JPEGS and product info is due upon acceptance of your product in the bags. (this helps us with our Social Media campaign. 17. What weekends will the bags be available? Memorial Day, June 14, July 4, July 13, August 3, Labor Day 18. What do you mean by "traditional media"campaign? Over the past several years we have reached out to Print and Online media partners "brag" about the contents of the bag. The earlier you commit to the gift bag the earlier we can alert the media that you will be joining the bag. 19. What do you mean by a "social media campaign"? We will be utilizing Facebook, Pinterest, Twitter, Instagram and dedicated e-blasts to our private list of subscribers. 20. Who has been past sponsors and partners? Madison & Mulholland's Current & Past Gifting Sponsors & Partners (with hundreds of gift bag partners below is a sampling): Abrams Books, Altoids, American Airlines, Aramis, Dr. Atkins, Avon, Axe Deodorant, Barnes & Noble, Best Buy, BMW, Bryant Park Hotel, BullFrog, Chloe, Clinique, Coldwater Creek, Crescent Spa Socks, Crest White Strips, Crown Publishing, Director's Guild of America, Dwell magazine, Entrepreneur Magazine, Fredric Fekkai, Gillette, GRAMMY Foundation, JBL- Harmon Speakers, Dr. Jeff Golub Evans, Ivanka Trump, Hampton Magazines, Harper Collins, Hasbro, Hotel Indigo, Houghton, Mifflin & Harcourt, Envy Eco Beauty, Estee Lauder, Dr. Debra Jaliman, Betsey Johnson, Lancome, Lipton Ice-T, Lord & Taylor, Lori Geller, Madison Avenue BID, Mandarin Oriental Hotel, Martha Stewart Omni-Media, MaxMara, Minardi Salon, Morango Casino, NARS, Nivea, Q-Tips, NY Post, NYU-Langone, North Fork Potato Chips, Peninsula Hotel, Dr. Perricone, Dr. Tracey Pfeiffer, Penguin Group, Porsche Design, Rainforest Foundation, Random House, Rodale, Taryn Rose, Ross School, Shick, Shiseido, Simon & Schuster, Smart Mouth, South Beach Diet, Spa Finder, St. DuPont, St. Tropez Self-Tanning, Toka Salon, Tory Burch, United Airlines, John Varvatos, Vera Bradley, Virgin America, W Magazine, Weinstein & Co, White's Pharmacy, WWD and so many more! 21. Who's our Target Audience? Hampton Gift Bag Women 96% Median Income $115K Age 25-64 75% Own or rent their own home in the Hamptons |
